How to Easily find Good Bloggers and figure out how influential they are...
How to find good bloggers
Brady gives his method for finding relevant and potentially influential bloggers:
- The best tool is Google Blog Search. Once you have opened the search box enter your keywords and you can find out who has written about that subject in the last week or so.
- Google Alerts help you figure out who is talking about what.
- Run a search directly from Twitter and via TweetDeck, again using the campaign's keywords. Twitter can also be used to contact bloggers.
- Look at the back links and blog rolls of interesting blogs.
- Sometimes we just do a simple search in Google, although much of the time you find blogs that are out of date but it can give you a starting point from which to find more.
How to spot influential bloggers
Once Brady has identified a particular blog he does some background analysis on that site. He wants to know:
- How much traffic the blog gets.
- Is it abusive, unfair or biased?
- Google Page Rank?
- Is the content suitable for the client's PR campaign?
- How many links are pointing to the site?
- How many comments are there and are those comments monitored?
via wordtracker.com
did you catch this round up of how this works...!
IT's AMAZING how much really powerful and useful information you can find ...if you know where to look. : )
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