{SatyaColombo’s} Man on the Fly...

Wherein the collision of fierce online technology and sheer improvisational genius gives birth to a mutant Fly of incomparable beauty and social grace... 
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September 17, 2009
 

Today on CNN Money Blog: How Starbucks ruined its image - Sep. 16, 2009

Remarkably, the most successful products and services tend to be either high in fidelity or high in convenience -- one or the other, but not both. In fact, products attempting to be both typically end up with a confused brand, like if McDonald's (MCD, Fortune 500) tried to do gourmet meals.

This impossible place of both fidelity and convenience is something I call the fidelity mirage. And Starbucks chased it big-time.

After a decade of stupendous success, Starbucks ran into trouble in 2007. Fewer people were coming into its stores. Profits sank. The stock dropped by nearly half through the year. In early 2008, Howard Schultz, who'd built the coffee chain into a global phenomenon, took back the CEO job he'd relinquished eight years before. Almost everything he said about what went wrong points to one simple explanation: Starbucks chased the fidelity mirage.

via money.cnn.com

(yeah i wasn't so sure about that freeze-dried instant starbucks coffee idea, not sure they're going down yet though either ; )
CLICK ON THE LINK ABOVE FOR THE FULL ARTICLE

Filed under  //   Enlightened Business   Image Crafting  

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September 6, 2009
 

chrisbrogan.com - Beyond Social Media "Rules of the Pool"

When we come to a new place, one of our first queries is, “what are the rules of this place?” When my daughter and I go to a hotel pool, she reads the sign very closely to see what’s allowed and what’s not. (The last pool had a long rule about “no urinating, no expectorating, no drawing water into your mouth and making spouts.” My daughter is 7. The word “expectorating?” Really?)

What we call social media has no clear set of rules of the pool. When we see new people do it poorly, we roll our eyes, we sharpen our blog posts, we tweet them into submission. But why? How can we expect people to simply “get it” when we don’t even agree internally.

via chrisbrogan.com

CLICK THE LINK for the full article from master of social media ceremonies (and occasional lifeguard) Chris Brogan

Filed under  //   Image Crafting   Social Media  

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