:-) GOOD NEWS: Official Google Blog: Google does not use the keywords meta tag in web ranking
HA it's official! Google does not use keywords metatags for ranking. Perios. End of story. Doesn't mean you should stop using them though!
HA it's official! Google does not use keywords metatags for ranking. Perios. End of story. Doesn't mean you should stop using them though!
here’s a good example from a sports injuries site:
Encouraged by some success for searches related to Tiger Woods' knee injury, during the Beijing Olympics Sports Injury Bulletin created a new Olympics injuries category. They wrote articles for athletes with injuries who were expected to make the news. One example being Serena Williams' knee injury and the following grab shows the site coming No.1 on Google for a search with Serena Williams injury.
That Serena Williams page still delivers traffic and it will deliver a lot more when Serena’s injury makes the news again.
Beats Wikipedia too … and CNN, the BBC, USA Today and ABC News
Interestingly, if you search for Serena WiIliams injury, you’ll see that Little Guy Sports Injury Bulletin beats pages from Big Guys including wikipedia.org, encyclopedia.com, cnn.com, bbc.co.uk, usatoday.com, and abcnews. Which is nice. See the following image of the relevant Google results page:
I pulled out the meat of the method here, but there's a slew more on this article over at wordtracker - just check the link above to continue... it's worth it.
Keyword research is easy, it just take practice - like anything... you don't learn to ride a bicycle by reading about how to do it
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As you can see here, just one of Darren's blogs -- http://digital-photography-school.com/ is currently making him about $5,000/month ($15,000 quarterly) from the Amazon Associates program. He's even got them hyphens between the words -- so uncool ; )
The lessons here are SUPER targeted and powerful. Many of these will apply to affiliate marketing of other people's products, as well as understanding content creation that's primed for the right audience -- the audience of people in a 'buying mood'.
That's probably the reason why websites generally convert better than blogs -- not because of the format, but because the way their set up, and the way the content is created and shared.
Get inside your prospects heads -- if you understand your target market, it's even easier, because you can always understand YOURSELF, look at your habits and how you respond to what you read -- then see if you can apply THAT to your efforts.
Of course, the benefit here is that you don't have to really sell anything -- you're just filtering the right people to the right place. You're actually providing a service, just make sure you're providing the kind of content that brings people in and build loyal fans.... but that's for another post on Seth Godin and his Tribes ; ) ...
-Cheers and click the problogger link below the graph for the full article.
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Google's Wonder Wheel and advanced search options for Forum and video search -- possibly THE most useful, powerful, and killer research and resource tool for bloggers and content creators to find content, social community sites, forums, related blogs, etc.. to promote their work and build community.
Use this information to supplement, energize and expand your work -- and your network...
Video by Darren Rowse of Problogger.
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