Just a guy who enjoys flying a kite on the ocean, yoga and ancient philosophy. These are posts and pics sent on the fly from my cellphone, and from around the web...
I also enjoy writing about ancient wisdom, enlightenment and online strategy.
You're invited to join me at "The View from Inside" , at my companyiEnvision Media , and at The Happiness Project.
- Cheers,
and enjoy, because life is short and precious :)
CHECK YOUR FB NET WORTH LATELY...?
;)
Author of The Whuffie Factor explains how social media is not the answer to your problems, but just one part of a consumer-centric business model. She calls out @comcastcares as an example of social media as bandaid, covering the gaping wound that is a much larger customer service issue.
Everyone wants the advantages social media, but few are ready to become a social business. As Andrew Eklund points out, "social media strategies are pervasive, touching many if not most areas of a business, as many companies have found out the hard way."
A few years ago some companies tried to put lipstick on a pig instead of committing to the hard work that is legitimate seo. Eventually many of them wised up. Social media is much bigger. While some businesses seem like they were made for the social age, we could be talking major overhaul for everyone else.
don't miss this one - brilliant...
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FAVORITE QUOTE> David All: "I check @replies first thing in the morning. I use Tweetdeck and have a group called 'Mostest' that has the people I want to hear from the mostest."
I'm glad "Trust agent" #1 @ChrisBrogan gets a mention...
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What is the goal of the site? In other words, when it's working great, what specific outcomes will occur? Who are we trying to please? If it's the boss, what does she want? Is impressing a certain kind of person important? Which kind? How many people on your team have to be involved? At what level? Who are we trying to reach? Is it everyone? Our customers? A certain kind of prospect? What are the sites that this group has demonstrated they enjoy interacting with?
I pulled out the top three first questions - in my regard - for anyone who "just wants it done," good luck - the research and strategy is THE #1 most important part.
Designers alone don't implicitly understand what works and what doesn't - they cannot, in fact, because that is totally 100% Determined by your field, and the needs, wants, habits of your ever-so-particular target audience.
The more you understand who they are and what they're doing, the better you'll be able to execute the mechanisms required to have them get interested and get to want what you have to offer. Period.
A decent design naturally follows, if it doesn't get in the way...
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My excerpt from the Happiness Project site:
"Do what your heart calls you to do, and do it with all your heart. Then follow your inspiration and your joy in pursuing that calling, and try not to be shy! The world wants to hear what you have to say, and we NEED to hear what you have to say, because we’re human. If it’s not out there, we definitely won’t be able to find out about it - then how can we derive the great joy you may like us to derive out of it."
- click on the link above for the full article...salud!
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The Are You a Twitter Snob video by Perry Belcher
I call it how I see it. I’ve never met Perry, and have never really heard of him other than this video. To be honest, Perry could be the greatest guy in the world who provides his followers with amazing content. After all, he has over 66,000 followers on Twitter. But then again, the quantity of Twitter followers doesn’t mean anything, right?
But after watching this video, I had to call him out. This video was utterly ridiculous! Who is he preaching to here? He’s calling Kevin Rose a Twitter snob because he doesn’t follow everyone who’s following him! So this means that he thinks I’m a Twitter snob because I don’t follow everyone who’s following me.
Worst of all, during a section of his video he says that he’s following more people than are following him right now because he hasn’t had a chance to unfollow those who aren’t best for him. Do you know what this means! It means that he is sitting on his computer all day, automatically following batches of people, and then a week later, he’ll unfollow those who haven’t followed him back.I had to know if other people had the same mentality as me. Are the majority of people using Twitter to build a community, or are the majority of people trying to hoard followers so that they look important and prestigious?
The Question: Do you follow everyone who follows you or are you picky about who you follow?
Feedback from people who are picky:
@Norcross - “I don’t follow everyone, but I do a lot. I wish there was a way to follow them on a “probationary” period to see if I like them”
@HeyStephanie - “Picky. I always check out the profiles of new followers to see if they’re legitimate or not.”
@20orSomething - “If they follow me first, which I always appreciate, I’ll follow them back if they start a conversation. It’s about connecting.”
@TamiReiss - “I’m picky about who I follow isn’t everyone?”
@ElReyTheatre - “Super selective!”
@Joseph_Yi - “Generally I follow only “real people” rather than companies that use Twitter. Twitter is all about being ‘real’ and ‘personal’”
@g_ro - “I’ve gotten pretty picky with who I follow back (must have a bio, link and pic + semi be related to what I do/like)”
@flatcat - “I try to stay away from people that look to spammy, way more following that followers, etc, try to cultivate value”
@mattChevy - “I keep ‘cleaning house’ so to speak. I’m not a fan of adding 500 people and hoping half follow you back. I’d rather it be natural.”
@CarlosMic - “Very picky. I look for value, insights and conversations. Few deliver this, that’s why I’m so proud of the people I follow”
@MeghanKathleen - “Nope, I’m picky w/ who I follow. You can’t have authentic 2-way conversations if you’re trying to play catch up and filter, IMO ☺”
@vboykis - “I don’t follow everyone who follows me… I read their bio first. They need to be relevant to the purpose I have on Twitter.”
@JuneLin - “No, picky about who I follow because I don’t want to see a bunch of random stuff on my feed”
@NikiPaniki - “I don’t auto-follow nor follow all. I look at profiles and tweets and then decide if I should follow them or not”
@JonathanMead - “I only follow people who interest me. I try to keep it under 200″
@Akhilak - “I am pretty picky w/ who I follow. I only follow those who have interesting tweets, posting interesting quotes and links”
@eighteyes - “I have no attention span for everyone. If someone doesn’t demonstrate utility in 10 tweets, they’re not considered”
@hellopresto - “I’m more on the picky side. I look at the kind of info they tweet about, and if it’s relevant to me OR it’s entertaining I follow”
@melizzard - “I use twimailer to decide case by case. Follow people who seem real, avoid ones who have no updates or follow thousands”
Feedback from people who autofollow:
@MaryCateOMalley - “Despite my immense respect for Ed Dale, I do autofollow out of courtesty. It brings me a world of tweets I would not otherwise see.”
@MarcandAngel - “I do follow everyone that follows me. I do this as a courtesy. But, I filter who I really follow by using groups in TweetDeck.”
@Jonathan360 - “I use auto-follow b/c of the mass amount of people who choose to converse with dm’s, major bulk of my conversations”
@sutterbomb - “Just getting started on twitter, but following everyone so far. Not sure it’s the right route for me.”
Discussion: Do you feel that Perry is correct? Are Kevin Rose and I being Twitter Snobs? Or is Perry teaching people something completely ridiculous? You decide in the comment section!
YES - This is a few months old - (aeons in web 2.0 speed) and yes, it's every bit as relevant as it was when it came out....
My response:
Perry’s a brilliant marketer… and a convicted criminal who loves the limelight, and whatever tactics he can use for his business, however scummy they may be. Do a google search for perry belcher conviction.
Great job on the video Jun, and i always love a little online controversy, but i think you missed the REAL point, which is that Perry’s got a multimillion dollar internet marketing business, and he’s just using a classic “attack” tactic to build more traffic and business.
- then again, i guess you’re kinda doing the same thing, just in a slightly more productive, community-oriented way…
i guess the bigger question to ask here is, “at the end of the day, does your quest to expand the bottom line of your business eclipse the value your providing to your audience and potential PAYING clients and customers…?
- cause if that’s the case, you’re just wasting everyone’s time, including your own…
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One $100 FLIP Camera + Niche Blog Post = $20,000 plus of FREE publicity
You have to understand, I had NO advertising budget for my business and along comes this amazing $20,000 marketing opportunity at no cost. Even better, the Islands Magazine article has led to numerous other (free) publicity opportunities for my small business, including a quarter page write up in Conde Nast Travel and mentions on various travel websites.
Yes, it was then that I became a TRUE blogging and social media convert!
you gotta understand how brilliant this guy lays it out - these rates demonstrate why the print magazine industry is unsustainable...
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How to find good bloggers
Brady gives his method for finding relevant and potentially influential bloggers:
- The best tool is Google Blog Search. Once you have opened the search box enter your keywords and you can find out who has written about that subject in the last week or so.
- Google Alerts help you figure out who is talking about what.
- Run a search directly from Twitter and via TweetDeck, again using the campaign's keywords. Twitter can also be used to contact bloggers.
- Look at the back links and blog rolls of interesting blogs.
- Sometimes we just do a simple search in Google, although much of the time you find blogs that are out of date but it can give you a starting point from which to find more.
How to spot influential bloggers
Once Brady has identified a particular blog he does some background analysis on that site. He wants to know:
- How much traffic the blog gets.
- Is it abusive, unfair or biased?
- Google Page Rank?
- Is the content suitable for the client's PR campaign?
- How many links are pointing to the site?
- How many comments are there and are those comments monitored?
did you catch this round up of how this works...!
IT's AMAZING how much really powerful and useful information you can find ...if you know where to look. : )
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